CASE # 7:        Plastics Manufacturing Company

SITUATION:    The owner/founder of this plastic injection molding company was also an inventor and held numerous patents.  My company was retained to perform market research to determine the size and scope of a market for a new type of peg board hook. Upon completion of the research, it was determined the market was viable and a marketing and sales plan was created to attack the market.

SOLUTION:    The marketing/sales plan was implemented on a nationwide basis. Brochures were designed, printed and mailed.  Direct mail was utilized to offer free "trials" of the product.

RESULTS:    Sales went from zero units as a startup to over three million units within 18 months.

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