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CASE # 4:  Software Company

SITUATION:  The Company originated, sold and supported a software product into the Enterprise level market.  Sales had been stagnant for the three years prior and the company profits were in the red.  The sales people were very smart but were not trained in the techniques necessary to penetrate this market effectively.  There was not a defined market or strategy or sales plan to effectively grow the business.

SOLUTION:  Sales training was implemented along with the hiring of an experienced sales manager, which, combined with additional marketing efforts caused a drastic turnaround.

RESULTS:  The Company has grown by 300% and is currently profitable.
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